The brainchild of New World Group’s Adrian Cheng, K11 Musea is the K11 brand’s flagship property that measures a grand total of 1.2 million sq. ft. spanning over ten floors. The retail giant boasts numerous international brands, including some of their largest stores in Hong Kong. It’s billed to be an immersive, multi-sensory space, featuring over 40 world-class contemporary art pieces along with a vast number of artistic details within the 1.2 million sq. ft. space: an attempt to make art and culture more democratised for the everyday shopper.